The Province of Gelderland will support entrepreneurs in the hospitality, care, catering and retail sectors in making food supply more sustainable. The focus here is on wasting less food and eating more plants. So that we use raw materials more carefully and emit less CO2. There is also a focus on more local, sustainable products on the menu and on the shelf. The programme, Gelderland van Morgen, will start in January 2022.
Climate-neutral Gelderland in 2050
Province of Gelderland wants to reduce food waste and wastage by 50%. Moreover, they want to reduce consumers' animal protein consumption and increase the share of vegetable protein in total consumption. In this way, the province is working towards more careful use of raw materials and a climate-neutral Gelderland in 2050.
"For example, in the hospitality, catering and care sector, we want to 'green' more than 10 million plates and reduce food waste by 15-25%. This should yield a CO2 reduction of 30-40%."
Making and measuring impact by Greendish
To achieve the climate-neutral target by 2050, the Gelderland van Morgen programme has been set up, starting in January 2022. Entrepreneurs participating in the programme start with a scan. This provides insight into the impact of the dishes served now and which food is wasted and when. Next, entrepreneurs can choose what they want to work on. Here, entrepreneurs are helped with knowledge, practical guidance and tools. The company Greendish, as a professional in the food sector, supports them and motivates them to make the best possible food choices. This way, they realise small changes on the plate that have a big impact.
Joris Heijnen, director of Greendish, says about the programme: "With the programme, we are setting a considerable ambition. For instance, we want to 'green' more than 10 million plates in the hospitality, catering and care sectors and reduce food waste by 15 to 25%. This should yield a CO2 reduction of 30-40%. We make separate agreements with supermarkets. Besides a sustainable offer, this also involves the positioning of these products. All aimed at helping and enticing consumers and thereby giving them a push towards sustainable purchases."
