The Lifeport Arnhem-Nijmegen region is brimming with knowledge, innovation and entrepreneurship. Every organisation, every initiative and every success contributes to our region’s story. But it is only when we tell that story together that the true strength of this region becomes apparent. With the Lifeport Toolkit, we invite you to be part of that shared story. Use the materials, link them to your own communications and show that you are part of a region to be proud of!
Lifeport Logo
The Gelderland Rose is a flower found mainly in the riverine areas of the Netherlands. It is a perfect symbol of healthy and sustainable living.
It also symbolises our network – how we work together and support one another to achieve something greater than the sum of its parts.
Using Lifeport as a region brand is an opportunity to act together.
Correct and incorrect use logo
Correct Use
Always use the graphic logo, word mark and subtitle together. These three elements combined form the Lifeport logo.
Incorrect use
– The logo may be used on a photograph or a pattern. However, always ensure sufficient legibility and contrast.
– Do not use any other colours for the logo.
– Ensure that the logo is always scaled proportionally.
Use Gelderland rose
A characteristic element within our house style is the Gelderland rose. This logo is regularly used in communication tools in a subtle way, for example as a transparent background motif or graphic detail. This use reinforces Lifeport's visual identity without dominating the content of the communication.
Typography
Typography is one of the main carriers of our visual identity. It gives character to our communication and ensures recognisability and consistency. Within Lifeport, we use a fixed combination of fonts, distinguishing between titles, subtitles and running text.
Title: Monument extended Bold
Subtitle: Monument extended Regular
Text: Euclid circular B Regular
Typography alternative
Our primary typeface is always the starting point. Always use this in all communications, especially for important documents, invitations and printed matter. The alternative font can, however, be used in presentations or internal documents, for example. This will preserve the recognisable Lifeport look.
Title: Franklin Gothic Heavy
Subtitle: Franklin Gothic Bold
Text: Poppins Regular
Colour
Colour plays an important role in Lifeport's recognisability. Our colours reflect the identity of the region and contribute to a consistent, powerful appearance in all means of communication. By applying colours consistently and according to guidelines, we strengthen the visibility of our brand and ensure a uniform appearance, regardless of channel or context.
In addition, the exact colour codes are included for print and digital applications, ensuring consistent use of the correct shades at all times.
Corporate identity manual
Would you like to read through all the guidelines, examples and applications at your leisure? You can! Lifeport’s complete brand guidelines manual is also available as a document. Here you’ll find all the sections clearly organised in one place.
Examples house style
Below you can find a number of expressions in which the Lifeport house style has been applied.
Lifeport brand film
This link will take you to our vimeo channel where you can download the Lifeport brand film.
Below the video you will see the text Lifeport - Brandfilm 2025. Below that are a number of icons such as a heart, clock and flag. Between these is also a button to download the video.
Any suggestions?
The Lifeport Regional Branding Toolkit is constantly evolving and will be further expanded to include practical communication materials, such as presentations, templates and other resources that help to present the region in a recognisable and compelling way. Do you have any ideas for materials that should be included here?