Kraft Heinz Company
Who didn't grow up with a bottle of Heinz Ketchup on the table? Founded in 1869, Heinz is still a powerful and iconic brand. The secret of the Kraft Heinz Company is simple: staying close to customers and consumers while investing in new technologies and opportunities to deliver the best products.
Europe's largest Heinz Ketchup factory has been in Elst since 1958. "Choosing innovation centres like '57' in Nijmegen is crucial to have the right focus on innovation. The competences and expertise that come together there enable the best way to execute," says Andrea Budelli, vice president R&D.
Nieuwe Dukenburgseweg 19, 6534 AD Nijmegen
0800 366 36 275Raising the bar
To lead the way, the Kraft Heinz Company puts customers and consumers first. Budelli: "We are focused on making sustainable products aimed at their aspirations, insights and needs. Quality is a crucial aspect of this: across our entire portfolio you will find the highest possible standard in the food industry and we are constantly raising the bar. This builds trust with our stakeholders and ensures that new innovations fully meet their needs."
Healthy people on a healthy planet
Kraft Heinz's brands often have a history of more than 100 years. And the company is also looking 100 years ahead. Because consumers want healthy, convenient and affordable products that have a positive impact on the planet. Budelli: "With healthy and sustainable products, we want to remain market leaders. There is increasing attention to the addition of salt and sugar. We are innovating to make products as natural as possible. We also focus on packaging and technologies to keep products fresher while reducing waste, material and energy consumption."
Cross-border cooperation is part of Kraft Heinz's strategy.